Hi!

Develop and implement overall comprehensive marketing and communications plans that support B2B and B2C GTM strategies emphasizing demand generation, digital marketing, and overall omni-channel success.

Lead creative team and oversee the development of marketing collateral for all channels, including PPC, video content, conferences, website, social media, email campaigns, customer journeys, sales materials, and all other traditional and digital marketing creative.

Ensure consistent brand messaging and adherence to brand guidelines across all collateral.

Build, lead, and mentor a high-performing marketing and B2B sales team, providing an environment of knowledge-sharing, and fostering creativity, collaboration, and professional growth.

Grow new customer volume through traditional and digital marketing efforts, achieving 68% new business YOY (2022-2023).

Provide company-wide marketing thought leadership through quarterly marketing committee meetings and monthly communication with Shareholders and Leadership Executives.

Implement and manage CRM (Salesforce HealthCloud and MarketingCloud) to monitor sales activities pertinent to all aspects of the sales cycle and track customer leads through patient journey building.

Oversee and evaluate ROI, tracking key metrics, and optimizing marketing strategies to impact revenue positively.

Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

Assist in developing and nurturing community and vendor partnerships with entities integral in meeting new business and contract objectives.